Founder of Thirsty Aztec on the San Antonio Riverwalk. 90+ shipped tools. Now building for the operators who actually know what their business needs — because I'm one of them.
Each tool started as a problem I had in my own bar. Then I packaged it so other operators can skip the build phase.
QR codes on every table → AI funnel → happy customers leave Google reviews automatically. Monthly review report included.
AI agent that answers reservations, hours, group bookings 24/7. Never miss a Friday-night call again.
You name the friction — hiring, marketing, inventory, scheduling. I build the tool that fits your venue instead of forcing you into someone else's SaaS.
Real builds for my own businesses. The same systems I'll set up for yours.
Built an AI that handles 1,200+ inbound iMessages a quarter — bookings, hours, menu, group inquiries. 24/7. Never misses.
A 9-instance multiplayer casino. Blackjack, poker, roulette, slots. Live at tablewars.us 24/7.
Automated hiring for three bars. AI screens applicants and routes only the top 5%. 200 → 5 → 2 hires in 48 hours.
Scrapes Instagram to find new customers for my bars. 200–500 warm leads per scan, filtered to active SA humans only.
One dashboard for Google Ads, Meta, Yelp, and Maps reviews across five venues. 10 min/day instead of 90.
If a SaaS doesn't exist that fits, I build the one that does. Backend, scrapers, AI, dashboards, deploys — solo, weekly.
I'm Joel. I founded Thirsty Aztec on the San Antonio Riverwalk, run Thirsty Candies next door, and own HUB MRKT Bikes in Southtown. I also build software for the way SMBs actually operate.
Most software-for-SMBs is built by people who've never run one. They miss the real problems — the 11pm DM nobody answers, the manager spending Friday afternoon screening résumés, the ad that broke six days ago and nobody noticed.
I noticed because they were MY problems first. Then I built the fix. Now I package those fixes so other operators don't have to learn to code to escape the same friction.
I grew up in San Antonio hospitality — my dad Samuel Panchevre runs Aztec Family Group (Aztec Theatre, Sam's Burger Joint, Smoke BBQ + Riverbar). My ventures are independent, but the operator instincts were inherited.
15 minutes on the phone. No pitch deck. If I can't help, I'll tell you who can.